萝卜的尖叫®是一家专业种植高品质鲜食青萝卜的品牌，产区坐落于大沽河河畔，水沃良田，土层深厚，农法耕作，一年一轮作孕育了品质优良的青萝卜。包装设计上运用丰富的插画衬托出农作物自然的好味道，对产品而言，包装的主角是萝卜本身，插画设计使用了大小对比的手法，将萝卜图案放大处理，还原农民松土除草采摘运输的辛勤劳作景象。希望收到礼盒的消费者，能够感觉到农民的改变、用心与坚持。能被视觉惊艳，也更期待打开盒子，看见精心呵护的每一颗果实，希望把品质更优，味道更好的鲜食青萝卜呈现给更多的消费者手中
Scream of Radish® is a brand that specializes in growing high-quality fresh green radish. The production area is located on the banks of the Dagu River, with fertile fertile fields, deep soil, agricultural farming methods, and annual cropping to produce high-quality green radish. . The packaging design uses rich illustrations to bring out the natural good taste of the crops. For the product, the protagonist of the packaging is the radish itself. The illustration design uses the method of size contrast to enlarge the radish pattern to restore the farmers' loose soil, weeding, picking and transportation. Scene of hard work. It is hoped that consumers who receive the gift boxes can feel the farmers' changes, intentions and persistence. Being visually stunning, I am also looking forward to opening the box and seeing every fruit that has been carefully cared for. I hope to present fresh green radish with better quality and better taste to more consumers.
萝卜的尖叫｜2024
设计师 | 山姆
插画设计 | 冰块児
三维设计 | 大壮
项目对接 | 蒙多
