高雄“甲仙出云”梅子
农产品品牌视觉包装设计
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甲仙位于高雄的东北端，是青梅生产的重要地区之一。当地农会不仅收购甲仙的青梅，还涵盖了那玛夏、桃源等地的青梅农产品。由于青梅的收成深受产地和时效的影响，农会积极开发了多种青梅相关产品。在农会的推动下，甲仙地区近年来大力提倡有机种植理念，越来越多人开始意识到，只有善待土地，才能实现农业的永续经营。
在品牌重塑方面，甲仙的“甲仙出云”品牌标志进行了全新设计。通过探讨品牌的核心价值与市场定位，新标志的设计灵感来自“出”字的字形和出云山顶云雾缭绕的景象。这个标志不仅展示了甲仙的自然风光，也强化了品牌与当地独特地理环境的紧密联系。
在包装设计上，甲仙礼盒与梅精糖的设计充分考虑了库存、运输和展示的需求。甲仙梅精因其制作复杂，被誉为“黑金”，当地甚至有“甲仙梅子是做黑的”这样的说法，反映了青梅必须在天未亮时摸黑采摘的特殊工艺。我们精选了黑色的瓦楞纸作为礼盒材质，并在侧边印上渐层的荧光绿，象征着黎明前的微光，呼应了农民辛勤采收的场景。同时，采用不规则的贴纸随意粘贴在包装上，传达出手工制作和本地出产的独特质感。
Jiaxian, located in the northeastern part of Kaohsiung, is an important region for plum production. The local farmers' association not only purchases plums from Jiaxian but also from nearby areas like Namaxia and Taoyuan. Since the harvest of plums is highly dependent on both location and timing, the association has actively developed various plum-related products. In recent years, with the promotion of organic farming by the association, more people have come to realize that only by treating the land well can sustainable agricultural practices be achieved.
In terms of brand revamping, the "Jiaxian Chuyun" brand logo has undergone a fresh redesign. The new logo draws inspiration from the shape of the Chinese character "出" (chu) and the image of clouds swirling around the peak of Chuyun Mountain. This design not only highlights the natural beauty of Jiaxian but also reinforces the close connection between the brand and the region's unique geographical environment.
Regarding packaging design, the packaging for Jiaxian gift boxes and plum essence sugar takes into account requirements for inventory, transportation, and display. Jiaxian’s plum essence, known for its complex production process, is often called "black gold." There's even a local saying, "Jiaxian plums are made in the dark," which reflects the unique process of harvesting plums before daylight and immediately processing them. We selected black corrugated paper for the gift box material and added a gradient fluorescent green on the side, symbolizing the faint light before dawn, echoing the farmers’ laborious plum-picking process. The packaging also features irregular stickers placed randomly, conveying the unique value of handcrafted and locally produced goods.
